The move of Tom Hanks’ summer blockbuster Greyhound from box office to streaming stirred a lot of buzz, with Apple acquiring the film for a reported $75m. Based on a report from Deadline, It seems the investment paid off.
Whilst Apple doesn’t officially report viewing numbers, Deadline’s sources say that Greyhound’s opening weekend resulted in viewership ‘commensurate with a summer theatrical box office big hit’. This resulted in Apple TV+ seeing its biggest ever opening weekend.
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